We’re gearing up for another holiday season amid COVID. Luckily, the virus numbers are down, and people are venturing out more these days. It’s time to market the importance of shopping local or shopping small.
While Small Business Saturday is a good start, why stop there?
We need more than one day to celebrate how special small business is, don’t we? We need at least a season to celebrate what makes small business different. Here are some ideas on how you can do that:
Size Matters: Shop Small
You may not be able to compete with 4 AM openings or TV giveaways, but there are a lot of small business benefits you should be marketing.
Here are a few to use in your social media and ad campaigns
Does this list of things you could be doing to market yourself seem overwhelming? It doesn’t have to be. You have an advocate already in your corner who can help you do all of this. No, it’s not your significant other or that stranger on Fivrr. It’s your local chamber of commerce. Most chambers already have a shop small or shop local campaign and activities going on in your area.
Get in touch with them and find out what they’re working on. They’ll be glad to help and know exactly what it takes to reach people in your service/shopping area.
Christina R. Metcalf (formerly Green) is a marketer who enjoys using the power of story and refuses to believe meaningful copy can be written by bots. She helps chamber and small business professionals find the right words when they don’t have the time or interest to do so. Christina hates exclamation points and loves road trips. Say hi on Twitter or reach out on Facebook.