Are you ready to return to normal yet?
If “normal” means life without COVID, we’re not that far away from herd immunity. But if your definition of normal is getting back to how things used to be before the pandemic, I’m afraid that likely isn’t happening. The state of work has changed. Here’s what you need to know to prepare for life on the other side of the pandemic.
Hope seems to be a big word these days. It’s taken the place of pivot. People are hopeful about recovery. People are hopeful about things returning to normal in the foreseeable future. And people are hopeful they can soon travel and visit loved ones they haven’t seen for a while.
If recovery is right around the corner, now is the ideal time to revisit your marketing strategy and plan. Making critical changes now can bring you into alignment to make the most of recovery. Plus, it’s possible the needs and desires of your target audience have changed.
Asking yourself the following questions about your business and marketing can help ensure that you have the data and information you need to make the most of the looming recovery.
Businesses join the chamber of commerce for several reasons. Years ago, it may have been expected; just something you did when you opened a business and wanted to be in good standing in the community.
But these days it’s more likely a business joins because there is a direct advantage to them personally. Maybe they wanted a ribbon cutting or need the advocacy or wanted a marketing opportunity that membership allowed them.
Yes, there are many reasons to join the chamber and tons of benefits your business can receive from membership. But aside from simply writing a check and receiving a set of benefits, there are reasons why you should become personally involved with the local chamber of commerce.
Plus, the chamber extends its benefits to all of your employees so you can use chamber membership benefits as employee benefits. Share this with them as well.
We only have so many hours in the day so the last thing you want to do is spend time doing things that aren’t worth the time. Being labeled as “not worth the time” doesn’t mean they are annoying to do. In fact, some of the things you’re doing in your business may be very enjoyable but aren’t worth the effort in that you don’t get the return out of the time you’re investing.
Every hour of your business day is valuable.
You want what you do to move you closer to your goals. But some things we do in the name of our business don’t have the same benefits of other things we could be doing with our time. As a businessperson you should always be performing a cost/benefit analysis.
Many of us have spent this year concerned over the health of our businesses or those in the community. Ultimately, a healthy business has a good balance sheet. It has more coming in than it does going out. But that is not the only indicator of business health.
In today’s world, where a quick decision from a politician can radically affect your business overnight, it’s important to know the early indicators of business peril. Think of these things as your business’ “canary in the coal mine.”